Problems and Perspectives of International Companies in Ukraine
DOI:
https://doi.org/10.12775/EQUIL2011.012Keywords:
international business, enterprise value, capitalization, market environment, marketingAbstract
The article proves the relevance of the value formation of businesses that operate not only in domestic but also foreign markets. The causes of underestimation of enterprises in modern conditions of the worsening crisis are summarized. Priorities of export-oriented enterprises, their opportunities and threats under conditions of globalization of business are defined. The interaction of factors relating to commodity and stock markets, which significantly affect capitalizational processes is shown.
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