Rational And Methods Of Research Into Consumer Market Behaviour
DOI:
https://doi.org/10.12775/EQUIL.2012.028Keywords:
constructivist and ecological rationality, formal rationality principle, maximizing family concept, perspective theory, cognitive model, imperfect knowledge modelAbstract
The issue of rationality of consumption and consumer behavior becomes more and more relevant in today?s economy. The objective of this article is to analyze the rationality of consumer behaviors in the market from the point of view of various economic schools, using classical methods as well as the concept of ecological rationality which is more akin to an institutional approach. The article also addresses important, selected aspects concerning certain approaches and methods used in research on rationality of consumer behaviors in the market. Particular attention is paid to the problem of rationality in methodology of empirical studies. The analysis of selected research approaches (i.e. predictive and postdictive approach) to the problem of rational choice and consumer behavior, considered from the point of view of both those approaches, makes for a summing-up of the article.
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References
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Zacher L. (2000) (ed.), Racjonalność myślenia, decydowania i działania (Rationality of Thinking, Decision-making and Acting), Wydawnictwo WSPiZ im. L. Koźmińskiego w Warszawie, Warsaw.
Zalega T., (2007), Konsumpcja ? podstawy teoretyczne (Consumption ? Theoretical Foundations), Wydawnictwo Naukowe Wydziału Zarządzania UW, Warsaw.
Zalega T. (2008), Mikroekonomia (MIcroeconomics), Wydawnictwo Naukowe Wydziału Zarządzania UW, Warsaw.
Zalega T. (2009a), Konsumpcja gospodarstw domowych o niepewnych dochodach w ujęciu tradycyjnych i współczesnych teorii konsumpcji (Consumption in Uncertain-income Households in Traditional and Modern Consumption Theories), ?Studia i Materiały? No. 1-2 (9-10), Wydawnictwo Naukowe Wydziału Zarządzania UW, Warsaw.
Zalega T. (2009b), Modele zachowań konsumentów w teoriach ekonomicznych i marketingowych (Models of Consumer Behaviors in Economic and Marketing Theories), MBA, Wydawnictwo Akademii Leona Koźmińskiego, Warsaw.
Zalega T. (2011), Mikroekonomia współczesna (Modern Microeconomics), Wydawnictwo Naukowe Wydziału Zarządzania UW, Warsaw.
Zalega T. (2012), Konsumpcja. Determinanty, teorie i modele (Consumption. Determinants, Theories and Models), PWE, Warsaw.
Aldridge A. (2006), Konsumpcja, (Consumption,) Wydawnictwo Sic!, Warsaw.
Altkorn J., Kramer T. (ed.) (1998), Leksykon marketingu (Marketing Lexicon), PWE, Warsaw.
Becker G.S. (1990), Ekonomiczna teoria zachowań ludzkich (The Economic Approach to Human Behaviour), PWN, Warsaw.
Blaug M. (1995), Metodologia ekonomii (The Methodology of Economics), PWN, Warsaw.
Clelland C.E. (2002), Methodological and Epistemic Differences between Historical Science and Experimental Science, ?Philospophy of Science?, No 69.
Cohen J.L., Dickens W.T. (2002), A Foundation for Behavioral Economics, ?American Economics Review?, No 92.
Etzioni A. (1986), Rationality is Anti-entropic, ?Journal of Economic Psychology?, No. 7.
Etzioni A. (1988), The Moral Dimension. Toward a New Economics, Free Press.
Etzioni A., Lawrence P.R. (ed.) (1991) Socio-economics. Toward and a New Synthesis, Armonk, New York.
Frydman R., Goldberg M.D. (2007), Imperfect Knowledge Economics: Exchange, Rates and Risk, Princeton University Press, Princeton-New Jersey.
Jakubowski J. (1998), Racjonalność a normatywność zachowań (Rationality and Normativity of Behaviour), Wydawnictwo Naukowe IF UAM, Poznań.
Hey J.D. (1993), Is As Rationality Does, [in:] B. Gerrard (ed.) The Economics of Rationality, Routledge, London-New York.
Kahneman D., Tversky A. (1973), On the psychology of prediction, ?Psychological Review?, No. 80.
Kahneman D., Tversky A. (1979), Prospect Theory: An Analysis of Decision under Risk, ?Econometrica? No. 47.
Kahneman D., Tversky A. (1979), Prospect Theory: An Analysis of Decision under Risk, ?Econometrica?, Vol. 47, No. 2.
Kieżel E. (2004), Koncepcyjno-metodologiczne problemy badania racjonalności zachowań klientów (Conceptual and Methodological Problems in Studying the Rationality of Consumer Behavior),[in:] B. Gregor (ed.) Marketing ? Handel ? Konsument w globalnym społeczeństwie informacyjnym (Marketing ? Trade ? Consumer in Global Information Society), Wydawnictwo Uniwersytetu Łódzkiego, Łódź.
Kleszcz R. (1994), O rozumie, racjonalizmie i racjonalności (On the Mind, Rationalism and Rationality), [in:] T. Buksiński (ed.), Filozofia w dobie przemian (Philosophy in The Age of Transformation), Wydawnictwo Naukowe IF UAM, Poznań.
Kotarbiński T. (1958), Traktat o dobrej robocie (Treatise on good work), Wrocław-Warsaw.
Leibenstein H. (1988), Poza schematem homo oeconomicus. Nowe podstawy mikroekonomii (Outside the Homo Oeconomicus Formula. New Foundations of Microeconomics), PWN, Warsaw.
Leibenstein H., (1979a) A Branch of Economics is Missing: Micro-Mictro Theory, ?Journal of Economics Literature?, June.
Leibenstein H., (1979b) X-Efficiency: from Conspect to Theory, ?Challenge?, September-October.
Kay J. (2004), Obliquity, ?Financial Times?, January 17, p. 16.
Kieżel E. (ed.) (2010), Konsument i jego zachowania na rynku europejskim (The Consumer and Their Behaviour in the European Market), PWE, Warsaw.
Lewis D.K. (1991), Counterfactual Dependence and Time?s Arrow,[in:] J. Jackson (ed.), Conditionals, Oxford University Press, Oxford.
Lucas R.E., (1972), Expectations and Neutrality of Money, ?Journal of Economic Theory?, No. 4.
Łukaszewicz A. (2001), Dylematy ekonomiczne przełomu stuleci (Economic Dilemmas at the Turn of Centuries), Key Text, Warsaw.
Mill J.S. (1962), System logiki dedukcyjnej i indukcyjnej (A System of Logic, Ratiocinative and Inductive), vol. 2, PWN, Warsaw.
Mises J. (2007), Ludzkie działanie. Traktat o ekonomii (Human Action. Treatise on Economics), Instytut Ludwiga von Misesa, Warsaw.
North D. (1992), Institutions, Ideology and Economic Performance, CATO Journal, vol. 11, No 3.
Sagan A. (2008), Racjonalność ? właściwość konsumenta czy modelu badacza (Rationality ? A Quality of the Consumer or The Researcher?s Model), [in:] Z. Kędzior, G. Maciejewski (ed.) Zachowania konsumentów ? stagnacja czy zmiana (Consumer Behaviour ? Stagnation or Change), Wydawnictwo Akademii Ekonomicznej w Katowicach and CBiE, Katowice.
O?Shaughnessy J. (1994), Dlaczego ludzie kupują (Why People Buy), PWE, Warsaw.
Semkow J. (1974), Spór o metodę (A Dispute Over the Method), PWN, Warsaw.
Simon H.A. (1976) Model of Discovery and Topic in the Methods of Science, D. Reidel Pub. Co., Dordrecht, Holland-Boston.
Sen A., (1977), Rational Fools: A Critique of Behavioral Foundation of Economic Theory, ?Philosophy and Public Affirs?, No 6.
Shugan S. (2006), Are Consumers Rational? Experimental Evidence?, ?Marketing Science?, No 25.
Skarga B. (1987), Trzy idee racjonalności (Three Concepts of Rationality), [in:] B. Skarga (ed.), Przeszłość i interpretacje (The Past And Interpretations) , PWN, Warsaw.
Smith V.L. (2003), Constructivist and Ecological Rationality in Economics, ?American Economic Review? June.
Smith A. (1954), Badania nad naturą i przyczynami bogactwa narodów (An Inquiry into the Nature and Causes of the Wealth of Nations), vol. I, PWN, Warsaw.
Szumlik J. (2008), Racjonalność zachowań konsumentów w aspekcie gospodarowania informacją (Rationality of Consumer Behaviour in the Context of Managing Information), [in:] Z. Kędzior, G. Maciejewski (ed.) Zachowania konsumentów ? stagnacja czy zmiana? (Consumer Behaviour ? Stagnation or Change?), Centrum Badań i Ekspertyz AE w Katowicach, Katowice.
Thaler R.M., Shefrin H.M. (1988), The Behavioral Life-Cycle Hypothesis, ?Economics Inquiry?, Vol. 26, No. 4.
Topolski J. (1981), Dyrektywy działań ludzkich (Directives for Human Actions), [in:] B. Kamiński and A. Łukaszewicz (eds), Racjonalność gospodarowania w socjalizmie (Rationality of Management in Socialism), PWN, Warsaw.
Tyszka T., Zaleśkiewicz T. (2001), Racjonalność decyzji. Pewność i ryzyko (Rationality of Decision-Making. Certainty and Risk), PWE, Warsaw.
Tversky A., Kahneman D. (1992), Advances in Prospect Theory: Cumulative Representation of Uncertainty, ?Journal of Rink and Uncertainty?, No 5.
Weber M. (2002), Gospodarka i społeczeństwo. Zarys socjologii rozumiejącej (The Economy and Society. An Outline of Comprehending Sociology), PWN, Warsaw.
Williamson O.E. (1985), Reflections on the New Institutional Economics, ?Journal of Industrial and Theoretical Economics?, No. 141.
Zacher L. (2000) (ed.), Racjonalność myślenia, decydowania i działania (Rationality of Thinking, Decision-making and Acting), Wydawnictwo WSPiZ im. L. Koźmińskiego w Warszawie, Warsaw.
Zalega T., (2007), Konsumpcja ? podstawy teoretyczne (Consumption ? Theoretical Foundations), Wydawnictwo Naukowe Wydziału Zarządzania UW, Warsaw.
Zalega T. (2008), Mikroekonomia (MIcroeconomics), Wydawnictwo Naukowe Wydziału Zarządzania UW, Warsaw.
Zalega T. (2009a), Konsumpcja gospodarstw domowych o niepewnych dochodach w ujęciu tradycyjnych i współczesnych teorii konsumpcji (Consumption in Uncertain-income Households in Traditional and Modern Consumption Theories), ?Studia i Materiały? No. 1-2 (9-10), Wydawnictwo Naukowe Wydziału Zarządzania UW, Warsaw.
Zalega T. (2009b), Modele zachowań konsumentów w teoriach ekonomicznych i marketingowych (Models of Consumer Behaviors in Economic and Marketing Theories), MBA, Wydawnictwo Akademii Leona Koźmińskiego, Warsaw.
Zalega T. (2011), Mikroekonomia współczesna (Modern Microeconomics), Wydawnictwo Naukowe Wydziału Zarządzania UW, Warsaw.
Zalega T. (2012), Konsumpcja. Determinanty, teorie i modele (Consumption. Determinants, Theories and Models), PWE, Warsaw.
