Corporate social responsibility ? what is it and how companies functioning on polish market communicate about it?

Abstract

Corporate social responsibility (CSR), the well known idea in the developed countries, is becoming more and more important also in the Polish reality. The article contains a characteristic of corporate social responsibility and the role of stakeholders. Nowadays, the necessity to create and maintain positive relations with business environment is extremely important, which can be proved by many boycotts of companies that violate employees' rights, human rights or animal rights. The development of consumer movements is so dynamic that in the western countries there are more and more entrepreneurs who attempt to inform their consumers about their social engagement. How is this problem outlined in the Polish reality? The last part of the article presents the results of a research conducted at The Faculty of Economic Sciences and Management, Nicolaus Copernicus University in Toruń, which shows that communicating social engagement by means of the Internet does not constitute the strongest side of Polish companies. However, it seems that this form of communication has already started to develop in Poland.