Strategies of Internalization in the Industry of Mining Machines and Appliances
DOI:
https://doi.org/10.12775/OeC.2014.015Keywords:
internationalization, internationalization strategies, industry of mining machines and appliancesAbstract
Currently, the industry of mining machines and appliances in Poland, as a result of considerable economic improvement on the market of energetic resources, gains an incredible opportunity for further development. However, its use is dependent on the intensification of activity internationalization. Polish sales market, due to hard coal mining decrease and financial problems of mining enterprises, does not guarantee sales increase.Therefore, the basic objective of this article is to assess the currently used internationalization strategies of Polish enterprises performing in the industry of mining machines and appliances. In the article, in the theoretical part literature studies concerning enterprises internationalization are used. Next, the characteristics of the industry of mining machines and appliances in Poland are presented, ending with a SWOT analysis. In the part devoted to a strategy of internationalization, the results of a questionnaire research conducted in the group of producers of mining machines and appliances in the 2012 were used. According the research results, Polish enterprises from the industry of mining machines and appliances in the internationalization of their activity use the simplest strategies that do not require engagement of capital on foreign markets. Some examined enterprises have been functioning on popular markets, offering the same products. Other ones conquer new markets and/or modify the products in order to adjust them to geological-mining requirements of target markets. Diversification strategy is not used because of high risk. The examined enterprises are not able to use dumping, due to global competitors and Chinese producers. It is not profitable to use direct investments either in exploration and penetration. The reason is mostly a lack of recognition of markets remote geographically and culturally, as well as low domestic production cost which cause that Polish producers choose a focus strategy instead of a diversification strategy.
Downloads
References
Ayal I., Zif J. (1979), Marketing expansion strategies in multinational marketing, ?Journal of Marketing?, Vol. 43, No. 2,
http://dx.doi.org/10.2307/1250744.
Barkema H.G., Vermeulen F. (1998), International expansion through start-up or acquisition: a learning perspective, ?Academy of Management Journal?, Vol. 41, No. 1, http://dx.doi.org/10.2307/256894.
Daszkiewicz N. (2004), Internacjonalizacja małych i średnich przedsiębiorstw we współczesnej gospodarce, SPG, Gdańsk.
Dunning J. H. (1988), The Eclectic Paradigm of International Production: A Restatement and Some Possible Extension, ?Journal of International Business Studies?, Vol. 19, No. 1, http://dx.doi.org/10.1057/palgrave.jibs.8490372 .
Fonfara K., Gorynia M., Najlepszy E., Schroeder J. (2000a), Strategie przedsiębiorstw w biznesie międzynarodowym, AE w Poznaniu, Poznań.
Fonfara K., Gorynia M., Otta W., Najlepszy E. (2000b), Przedsiębiorstwo na międzynarodowych rynkach, AE w Poznaniu, Poznań.
Gołębiowski T. (2007), Formy internacjonalizacji polskich przedsiębiorstw, ?Marketing i Rynek?.
Johanson J., Mattsson L.G. (1988), Internationalization in Industrial Systems ? A Network Approach, [in:] N. Hood, J. E. Vahlne (eds.), Strategies in Global Competition, Croom Helm, New York.
Johanson J., Wiedersheim-Paul F. (1975), The Internationalization of the Firm ? Four Swedish Cases, ?Journal of Management Studies?, Vol. 12, No. 3, http://dx.doi.org/10.1111/j.1467-6486.1975.tb00514.x .
Kaczmarczyk S., Badania marketingowe. Metody i techniki, PWE, Warszawa 2003.
Knight G.A., Cavusgil S.T. (2005), A taxonomy of born-global firms, ?Management International Review?, Vol. 45, No. 3.
Jones M.V., Coviello N.E., Tang Y.K. (2011), International entrepreneurship research (1989-2009): a domain ontology and thematic analysis, ?Journal of Business Venturing?, Vol. 26, No. 6, http://dx.doi.org/10.1016/j.jbusvent. 2011.04.001 .
Kuivalainen O., Sundqvist S., Saarenketo S., McNaughton R. (2012), Internationalization patterns of small and medium-sized enterprises, ?International Marketing Review?, Vol. 29, No. 5, http://dx.doi.org/10.1108/02651331211260331 .
Mas F.J., Nicolau J.L., Ruiz F. (2006), Foreign diversification vs concentration strategies and firm performance ? moderating effects of the market, product and firm factors, ?International Marketing Review?, Vol. 23, No. 1, http://dx.doi.org/10.1108/02651330610646296.
Melin L. (1999), Internationalization as a Strategy Process, ?Strategic Management Journal?, Vol. 13, No. 2, http://dx.doi.org/10.1002/smj.4250130908.
Pieray N.F. (1978), Company Internationalisation: active and reactive exporting,
?European Journal of Marketing?, Vol. 15, No. 3, http://dx.doi.org/10.1108/EU M0000000004876.
Przybylska K. (2005), Proces internacjonalizacji przedsiębiorstwa w teorii ekonomicznej, Zeszyty naukowe Wyższej Szkoły Ekonomicznej w Bochni, No 3, Bochnia.
Przybylska K. (2010), Formy internacjonalizacji polskich małych i średnich przedsiębiorstw, [in:] Z. Dach (ed.), Polska wobec procesów globalizacji. Aspekty społeczno-ekonomiczne, Polskie Towarzystwo Ekonomiczne, Kraków.
Ratajczak-Mrozek M. (2009), Podejście sieciowe do internacjonalizacji przedsiębiorstw, ?Marketing i Rynek?, No. 3.
Rymarczyk J. (1996), Internacjonalizacja przedsiębiorstwa, PWE, Warszawa.
Rymarczyk J. (2004), Internacjonalizacja i globalizacja przedsiębiorstwa, PWE, Warszawa.
Tobolska A., Matykowski R. (2006), Działalność przemysłowa w warunkach wzrastającej internacjonalizacji i globalizacji na przykładzie wybranych produktów, Prace Komisji Geografii Przemysłu, No. 8, Warszawa-Kraków.
Turnbull P.W. (1985), Internationalization of the Firm: a Stage Process or not?, Conference on Export Expansion and Market Entry Modes, Dalhousie University, Halifax.
Welch L. S., Luostarinen L. (1998), Internationalization: Evolution of a Concept, [in:] P. Buckley (ed.), The Internationalization of the Firm, London, Academic Press Ltd.
